American actress Kiernan Shipka, celebrated for her captivating performances, has been unveiled as the face of Nina Ricci’s latest fragrance, Nina Le Parfum. This exciting announcement marks a significant moment for the house, as it’s the first time Nina Ricci has designated a face for one of its fragrances, and Shipka embodies the youthful yet sophisticated spirit perfectly. Nina Le Parfum is set to launch in France this Monday, promising a fresh chapter in the iconic Nina fragrance saga.
Nina Ricci designer Harris Reed shared his personal connection to the Nina fragrance line, highlighting its nostalgic significance. “I have a very personal history with Nina, the fragrance,” Reed explained. “It was the one perfume I would always play with from my mom’s collection. It had such a fascinating shape, and I have these beautiful memories of cherishing it as a keepsake. So when I started at the house, perfume was something I wanted to get my hands on quite quickly.” This personal history underscores the passion and vision Reed brings to this new fragrance endeavor, ensuring it resonates with both heritage and contemporary allure.
The original Nina fragrance, recognizable by its signature apple-shaped bottle, debuted in 2006 and quickly became a beloved scent. Nina Ricci is owned by Puig, a prominent name in the fragrance and fashion industry.
Kiernan Shipka: The Embodiment of Seduction and Youthful Optimism
Reed elaborated on the crucial decision to select a muse for this campaign, emphasizing Shipka’s unique appeal. “Finding a muse for this campaign was huge, because it is the first time that the house has a face of one of the fragrances,” Reed reiterated. “I immediately knew it had to be Kiernan Shipka. No one can seduce you the way an actor can — with an expression, the way of being and with an attitude.” Shipka’s acting prowess and inherent charisma make her an ideal representative for the captivating nature of Nina Le Parfum.
Shipka’s inclusion in Reed’s inner circle further solidified her as the perfect choice. “I wanted to go very bold, so we shot in a massive French castle,” he revealed, detailing the campaign’s grandeur. The choreography for the campaign was entrusted to the renowned Yoann Bourgeois, adding another layer of artistic depth. “It was just really about creating some poetry. I want to bring back some romanticism, [bringing] the 21st-century edge to that. Kiernan brings that, a youthful optimism and claiming her naivety at the same time, so it really played into the script we were working on. She is an icon.” Shipka’s blend of youthful energy and iconic presence perfectly aligns with the fragrance’s intended message.
Shipka’s career trajectory, from her early role in “Mad Men” to her starring role in Netflix’s “Chilling Adventures of Sabrina,” showcases her versatility and enduring appeal. Her recent role in “White House Plumbers” further demonstrates her range as an actress. This established career, combined with her fresh, youthful image, positions her as a relevant and captivating figure for Nina Ricci.
The Chateau Vaux-le-Vicomte: A Setting of Romantic Grandeur
The campaign for Nina Le Parfum unfolds in the breathtaking Chateau of Vaux-le-Vicomte in France, a location chosen to amplify the fragrance’s forbidden-fruit theme and romantic essence. This opulent setting enhances the visual narrative, creating a sense of fantasy and allure.
“With beauty, I take the fashion approach, coming with a narrative and really pushing the visuals super strong,” Reed stated, emphasizing the campaign’s visual intensity. “I also wanted to bring back the romanticism aspect to the bottle. I wanted it to feel like a jewel, like it’s a fantasy and not just a product sitting on a shelf.” This focus on narrative and visual storytelling elevates Nina Le Parfum beyond a mere product launch into an immersive brand experience.
Decoding Nina Le Parfum: A Fruity, Woody Floral Elixir
The scent itself is the creation of master perfumers Olivier Cresp and Ilias Ermenidis, both from Firmenich, promising a high-quality and expertly crafted fragrance. Nina Le Parfum boasts a captivating blend of notes, including a trio of apples, orange blossom, gardenia, tuberose, amber wood, and vanilla. This combination suggests a scent profile that is both fruity and floral, with a warm, woody depth, appealing to a wide range of fragrance enthusiasts.
Described as a fruity, woody floral eau de parfum, Nina Le Parfum will be available worldwide following its initial launch in France. This global rollout strategy indicates Nina Ricci’s ambition to establish this new fragrance as a key player in the international perfume market.
Nina Le Parfum expands Nina Ricci’s existing portfolio of clean and vegan Nina scents, which includes Nina Rouge, Nina Extra Rouge, and Nina Nature. These prior iterations already emphasize natural ingredients, with at least 90 percent of their formulas derived from nature, some even incorporating upcycled elements. Staying true to this eco-conscious approach, Nina Le Parfum’s bottle is crafted with 20 percent recycled glass, reflecting a commitment to sustainability.
The elegant bottle of Nina Le Parfum, highlighting its jewel-like and fantasy-inspired design.
Nina Le Parfum, fronted by the enchanting Kiernan Shipka, represents more than just a new fragrance; it’s a fusion of heritage and modernity, romance and boldness. With its captivating scent profile and visually stunning campaign, Nina Le Parfum is poised to become a coveted addition to the Nina Ricci fragrance family and a signature scent for a new generation.
