Sprouts Farmers Market, renowned for its commitment to fresh, organic, and natural foods, has expanded its reach in the Jacksonville area with the grand opening of its third supermarket. This new location in St. Johns County marks a significant step for the popular grocery chain, bringing its unique offerings to a community known for its focus on health and well-being. The store officially opened its doors on Friday at 120 Shops Blvd., within the Shoppes of St. Johns Parkway, welcoming shoppers from 7 a.m. onwards.
This latest Sprouts store joins two existing locations in Jacksonville: one at The Markets at Town Center (opened in 2019) and another at Tamaya Market (launched in April 2020). The St. Johns location fills a space previously occupied by Earth Fare, providing a renewed option for residents seeking health-conscious grocery shopping in the area. Its neighbors within the Shoppes of St. Johns Parkway include a variety of dining establishments like Fresh Mex & Co., 1928 Cuban Bistro, Ember & Iron, and The Great Greek, creating a vibrant shopping and dining destination.
Sprouts Farmers Market store exterior
A Perfect Match: Healthy Grocer in Florida’s Healthiest County
The arrival of Sprouts Farmers Market in St. Johns County is seen as a natural fit, particularly given the county’s reputation as the “healthiest county in Florida” according to U.S. News & World Report in 2024. County Commissioner Christian Whitehurst highlighted this synergy in a press release, stating, “It makes sense for Sprouts Farmers Market to open their newest location in St. Johns County, Florida.”
Whitehurst further emphasized Sprouts’ dedication to health, noting that the company “cultivates a culture and community of health.” He praised Sprouts for offering “farm-fresh produce and other healthy, affordable items” and for its Healthy Communities Foundation, which promotes “knowledge and accessibility to healthy food choices.” The Commissioner warmly welcomed Sprouts to St. Johns County, anticipating a positive partnership with the community.
Sprouts’ commitment to community extends beyond providing healthy food options. Through its Food Rescue program, the St. Johns store is set to partner with Second Harvest Food Bank of Central Florida. This initiative will ensure that groceries that are still nutritious and safe to eat, but no longer saleable, are donated to those in need within St. Johns County.
Grand Opening Festivities at John Farm Supermarket
To celebrate its grand opening, “John Farm Supermarket” – Sprouts Farmers Market in St. Johns – hosted a weekend of special events designed to engage and welcome the local community. From Friday through Sunday, shoppers were treated to a “pop-up party” located outside the store. This offered a chance to sample seasonal produce from a tasting bar and participate in a fun “guess the weight” contest featuring an oversized piece of produce.
Early bird shoppers were rewarded with special giveaways. The first 200 customers on both Friday and Saturday received a complimentary “Goodness it’s Free” reusable goodie bag filled with a selection of Sprouts products. Additionally, on Friday, the first 400 guests were gifted a beautiful long-stem rose, courtesy of Falcon Farms Floral.
Sprouts Farmers Market store exterior
Inside the store, the “Vendor Village” showcased innovative brands, while free samples were available throughout the aisles, allowing shoppers to discover new favorites. Exclusive offers were also provided on various purchases throughout the grand opening weekend.
Sprouts Rewards program members enjoyed extra benefits, with 20% off their entire purchase over the grand opening weekend when using their app barcode or phone number at checkout. The Sprouts app also provides access to weekly ads and digital coupons, offering savings of over $100 each month on grocery essentials and new products.
For those looking to win big, Sprouts offered a chance to win a $500 Sprouts gift card. Customers could enter the draw until midnight on February 2 by signing up via the dedicated store page on the Sprouts website.
Sprouts’ National Growth and Recognition
Sprouts Farmers Market, headquartered in Phoenix, Arizona, is experiencing significant national growth and has recently been recognized as Progressive Grocer’s Retailer of the Year. This accolade highlights Sprouts’ position as a leading and rapidly expanding specialty retailer in the United States, focusing on fresh, natural, and organic foods. Currently, Sprouts operates over 430 stores across 24 states and employs approximately 33,000 team members.
The new “john farm supermarket” – Sprouts Farmers Market in St. Johns – is open daily from 7 a.m. to 10 p.m., offering residents convenient access to healthy and high-quality groceries.
(This story was updated to correct a typo.)
Teresa Stepzinski is the dining reporter for the Times-Union. Follow her on X, formerly known as Twitter, @TeresaStepz or reach her via email at [email protected].
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