MOLINE, Ill., Nov. 20, 2024 /PRNewswire/ — Forget toy tractors – John Deere is turning to a real-life young farming sensation to cultivate the next generation of agricultural enthusiasts. Meet Jackson Laux, a vibrant 9-year-old who’s taking social media by storm with his genuine passion for tractors and farming. Recognizing his unique connection with his peers and deep-rooted knowledge, John Deere has proudly announced Jackson as their Chief Tractor Kid. This groundbreaking partnership will see Jackson creating engaging content across John Deere’s social media platforms throughout the coming year, effectively bridging the gap between agriculture and a younger audience.
John Deere names 9-year-old internet sensation, Jackson Laux, as Chief Tractor Kid
Jackson’s role is not just about fun; it’s about highlighting the crucial importance of agriculture and the dedicated individuals who work tirelessly to feed and fuel the world. Jennifer Hartmann, Global Director of Strategic Public Relations and Enterprise Social Media at John Deere, emphasizes Jackson’s fresh perspective: “Jackson brings an incredibly insightful viewpoint to an industry that is foundational to our society. Collaborating with Jackson allows us to present agriculture to a new generation in a relatable and exciting way, truly showcasing the everyday life of a modern farmer.” This initiative is perfectly aligned with inspiring young minds who might be interested in John Deere Childrens Tractors and the broader world of farming.
Jackson’s journey to becoming the Chief Tractor Kid began when a video of him, posted by his cousin, went viral on TikTok in November 2023. His authentic enthusiasm and knowledge earned him the title of “youngest tractor expert” among his growing fanbase. Hailing from a fifth-generation farming family in South Whitley, Indiana, Jackson’s experience is deeply rooted in hands-on work on his family farm since he was able to walk. This real-world experience sets him apart and makes his advocacy for agriculture even more compelling for children and adults alike.
“Farming is genuinely awesome, and I want to show kids my age why they should consider getting involved in agriculture too,” Jackson stated. He also aims to encourage current farmers to take the time to educate younger generations, ensuring the future of this vital industry. His message resonates perfectly with John Deere’s commitment to fostering interest in agriculture from a young age, potentially starting with sparking their imagination with John Deere childrens tractors.
Further solidifying this partnership, John Deere’s Chief Tractor Officer, Rex Curtiss, visited Jackson’s family farm. During this visit, Jackson took on the role of teacher, demonstrating to Rex the intricacies of plowing fields, harvesting corn, and even caring for chickens. This exchange underscores the core message of the collaboration: learning from each other and inspiring the next wave of agricultural leaders. As Chief Tractor Kid, Jackson will continue to share stories that celebrate the people behind our food and fuel, ensuring that the legacy of farming continues for generations to come.
To follow Jackson’s journey as Chief Tractor Kid and learn more about John Deere’s initiatives, follow @JohnDeere on TikTok and Instagram. As Jackson himself would say, “That’s all she wrote.”
About Deere & Company
Deere & Company (www.JohnDeere.com) is a global leader in agricultural, turf, construction, and forestry equipment, committed to advancing productivity and sustainability. Through innovative technologies like the John Deere Autonomous 8R Tractor and See & Spray™, Deere & Company addresses the world’s increasing needs for food, shelter, and infrastructure. John Deere Financial also provides comprehensive financial services. For more information, visit www.deere.com/en/news/.
SOURCE John Deere Company
