John Atencio, a name synonymous with distinctive jewelry design and unwavering quality, is a true Colorado legend. His journey into the world of fine jewelry began unexpectedly at Colorado State University. Initially a business student, Atencio’s path took a turn when he enrolled in a jewelry-making elective class – an experience that ignited a lifelong passion. This blend of business acumen and artistic talent has propelled John Atencio into a nationally recognized brand, celebrated for its unique designs, steadfast commitment to excellence, and a personal, family-oriented approach. The Atencio family’s involvement has been crucial to the brand’s success, exemplified by John’s son, Lex Atencio, who manages the Cherry Creek store. In a past interview, John Atencio shared insights into his inspirations and his reflections on a remarkable career.
The Spark of Creation: From Business Student to Jewelry Designer
The genesis of John Atencio’s illustrious career is a charming story of personal devotion and serendipitous discovery. As he recounts, his foray into jewelry design was sparked by a deeply personal endeavor: crafting an engagement ring for his college sweetheart, who would later become his wife. This act of love in 1970 marked not just a personal milestone but the inception of a celebrated design journey. What began as a single, heartfelt creation blossomed into a career defined by artistry and emotional resonance. This initial experience highlights the intimate connection John Atencio establishes with each piece, embedding personal stories and profound emotions into his designs.
Marking Life’s Milestones: The Significance of Fine Jewelry
Fine jewelry often serves as a tangible symbol for life’s most cherished moments. For John Atencio, understanding and honoring this significance has been central to his design philosophy. He reflects on the profound role his creations play in people’s lives, particularly engagement and wedding rings. “First of all, I made my first piece of jewelry, a ring, for my girlfriend – my college sweetheart, who would later become my wife,” Atencio shares, emphasizing the personal origins of his craft. “Since then, I have proudly made thousands of wedding and engagement rings. It brings me great joy to see the love that couples share at that point in their relationship.” This statement underscores the emotional depth and personal connection that John Atencio infuses into his work, understanding that his jewelry is often part of significant life events.
A 50-Year Legacy of Love and Craftsmanship
Celebrating over five decades in the jewelry industry, John Atencio expresses deep gratitude and joy in witnessing the enduring love stories that his pieces have accompanied. His initial foray into jewelry making was perhaps without a full grasp of the lasting impact his creations would have. However, with fifty years of experience, Atencio articulates a profound appreciation for his unique position in his clients’ lives. “Now, 50 years later, it brings me more joy to see the love that those couples still share,” he remarks, highlighting the enduring nature of both his jewelry and the relationships they represent. “I never gave it much thought when I started in the early ’70s, but today I know how lucky I am to be a part of and share in just a small way in each of their journeys and special moments.” This reflection encapsulates John Atencio’s humble yet impactful role as a jeweler, creating pieces that are not only aesthetically beautiful but also deeply meaningful, marking moments and celebrating enduring connections for generations.
