Get ready to turn up the heat this summer as Jimmy John’s announces the launch of its fiery new Firecracker Wrap, alongside the debut of Firecracker Jimmy Chips and the sweet Confetti Cookie Sandwich. These limited-time offerings are set to spice up the menu starting Monday, May 20th, bringing a bold twist to your favorite sandwich spot. In a move that breaks from tradition, Jimmy John’s is boldly incorporating their iconic Jimmy Chips directly into a wrap for the first time, responding to customer cravings and pushing culinary boundaries.
Jimmy John's Firecracker Wrap, Chips, and Confetti Cookie Sandwich
The star of this sizzling lineup is undoubtedly the Firecracker Wrap, touted as the spiciest creation ever from Jimmy John’s. Encased in a vibrant red jalapeno tortilla, this wrap is packed with a flavor explosion. Inside, you’ll find savory salami, turkey, intensely hot ghost pepper cheese, creamy garlic aioli, and the signature Jimmy Peppers®. But the true innovation lies within – crispy Firecracker Jimmy Chips, specially designed by Jimmy John’s chefs to be the perfect complement to this wrap.
Initially conceived as a component of the Firecracker Wrap, the Firecracker Jimmy Chips proved so irresistible that Jimmy John’s decided to offer them as a standalone snack. These striking red chips are infused with ghost pepper flavor, delivering a powerful kick for those seeking extra heat. They are presented as the ideal side to amplify the flavor of any Jimmy John’s sandwich or wrap, promising to add an exciting dimension to your meal.
To balance the fiery flavors, Jimmy John’s introduces the Confetti Cookie Sandwich, their first-ever double-decker cookie. This festive dessert features two soft sugar cookies, sprinkled with red, white, and blue confetti, embracing a summertime celebratory feel. Rich buttercream frosting binds these cookies together, creating a sweet and indulgent treat designed to cool down the palate after the spicy Firecracker offerings.
Kelly Morena, Director of Category Management at Jimmy John’s, explains the inspiration behind these new items: “We constantly draw inspiration from our guests, noticing trends like sandwich customizations in our stores and listening to social media feedback.” She adds, “We’ve seen our customers adding chips to their sandwiches and wraps for years, and there’s a clear demand for adventurous flavors. The Firecracker Wrap and Firecracker Jimmy Chips are our answer to those cravings, perfectly aligning with the fun, vibrant, and hot spirit of summer!”
The Firecracker Wrap, Firecracker Jimmy Chips, and Confetti Cookie Sandwich will be available at Jimmy John’s locations nationwide for a limited time, starting Monday, May 20th, while supplies last. Don’t miss your chance to experience these bold new flavors at Jimmy John’s this summer.
